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Business and Economics Librarian
Jason Hall
He/Him/His
Contact:
Lemieux Library
Seattle University
2nd Floor Research Services
Seattle University
2nd Floor Research Services
(206) 398-4484
Subjects: Business
Overview
This section of the business research guide approaches the topic of marketing broadly and does not spend time on specific types of marketing efforts. This guide is for faculty, staff, and students interested in the field of marketing, and includes information about the marketing industry and resources related to the study of marketing practice and theory.
Marketing Research Resources
U.S. Marketing Associations:
- 4 A’s (American Association of Advertising Agencies)
- Academy of Marketing Science (AMS)
- African-American Marketing Association (AAMA)
- American Advertising Federation (AAF)
- American Marketing Association (AMA)
- Asian American Advertising Federation (3AF)
- Association of National Advertisers
- Black Marketers Association of America (BMAA)
- Hispanic Marketing Council (HMC)
- Federation of African American Advertisers and Marketers (FAAAM)
- The Insights Association
- Interactive Advertising Bureau (IAB)
- Network Advertising Initiative
- Public Relations Society of America (PRSA)
International Marketing Associations:
Directories and Lists of Brands:
- Wikipedia List of Brands
- Forbes: Most Valuable Brands List
- Visual Capitalist
- Brandirectory
- The Honest Consumer
Trademarks:
- U.S. Patent and Trademark Office
- WIPO Global Brand Database
- Trademark Registration Designs - Library of Congress
Advertisement Collections:
- Ad Council Campaigns
- Ad*Access - Duke University
- Adland
- Ads of the World
- Advertising Archives
- Creative Guerilla Marketing
- Emergence of Advertising in America: 1850-1920 - Duke University
- The Ephemera Society of America
- Packaging of the World
- Vintage Ad Browser
Advertisement and Marketing Collections Available Through the Library of Congress:
- Television Commercials in the Moving Image Collections - Library of Congress
- Posters: WPA Posters - Library of Congress
- Printed Ephemera: Three Centuries of Broadsides and Other Printed Ephemera - Library of Congress
- Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921 to 1929 - Library of Congress
- Trademark Registration Designs - Library of Congress
- California Consumer Privacy Act of 2018 (CCPA)
- Federal Communications Commission - Advertising
- Federal Trade Commission - Advertising & Marketing
- General Data Protection Regulation (GDPR)
- Google Ads Policy
- U.S. Department of Health and Human Services (HHS) - Marketing
- FINRA Advertising Regulations
- Center for Medicare and Medicaid Services Marketing Guidelines (CMS)
- U.S. Department of Agriculture (USDA)