Get Research Help
chat loading...
Research Services Librarian
Jason Hall
He/Him
Contact:
Lemieux Library
Seattle University
3rd Floor:
Circulation and Research Services Desk
Seattle University
3rd Floor:
Circulation and Research Services Desk
Subjects: Accounting, Arts Leadership, Business & Management, Business Administration, Economics, Entrepreneurship and Innovation, Finance, International Studies, Leadership, Entrepreneurship & Management, Management, Marketing, Nonprofit Leadership, Organizational Leadership, Political Science, Public Administration, Public Affairs
Get Started
These databases will help you find articles on how a specific company is marketing its product or services. Use the company name (and field) and Marketing or marketing strategy as a beginning search. Try the business databases first, then move on to the general databases.
-
Business Source Complete This link opens in a new windowSearch articles from thousands of business and scholarly journals. In addition, this resource provides access to company profiles, country reports, industry profiles, market research reports, and SWOT analyses.
-
ABI/INFORM Trade & Industry This link opens in a new windowSearch articles from thousands of business, trade, and scholarly journals.
Top journals in marketing
The marketing books are located on the 4th floor of the Lemiuex Library
Marketing: HF 5410 - 5417.5
Advertising: HF 5810 - 6182
Keeping Current
-
American Marketing Association. Marketing PowerFind full text in the Resource Library Registration/login for other sections of this site.
-
KnowThis.com: MarketingEdited by Paul Christ, Ph.D, KnowThis.com is one of the subject related web sites sponsored by the World Wide Web Virtual Library. Topically arranged, it includes resources in the areas of Advertising, Internet Marketing, International, market research, retail & consumer and more.
-
Trendwatching.comLocated in the Netherlands, this consumer trends firm, offers a free monthly Trend Briefing (Its annual is available for subscription through its Premium service). Each briefing is focused on a specific topic.
-
MarketResearchFrom the UK, contains articles and other online information about market research; soliciting articles from users. Articles which can be several pages on specific topics, branding, pricing, and customer satisfaction.
-
CLICK ZeMarketing News, information, commentary, advice, opinion, research, and reference.