Provides international consumer and market data, including data for many countries on consumer market sizes, market data and forecasts, consumer lifestyles, companies, and brands.
Mapping application that enables users to create thematic maps and reports using thousands of demographic, marketing, and business data variables. Includes data from the U.S. Census, Mediamark, Simmons, and Dun & Bradstreet.
"Quirk's Marketing Research Review is the leading magazine in the marketing research industry." Its mission is "to give practical examples of research in action, provide expert advice on research techniques, introduce the latest in trends, news and new products and services in the research industry" Registration required for access."
Reports are under the Insight tab. A registration is required for access to the reports. Neilsen Claritas is part of the subscription to the library's Simply Map database